Network HC household goods back in 2010, the entire furniture industry has been Opportunities and challenges experienced the baptism. Real estate property under the control of the cold to bring home a direct impact on the market, are in the lower reaches of the furniture industry in this market environment, the continued upgrading and market structure changes. The face of 2011, the entire furniture industry will trend toward what it?
Conjecture 1: low-carbon wind will continue to
held in Copenhagen, so that the a topic of concern. The theme of Shanghai World Expo - Low-carbon fashion today, has reached white-hot state.
daily life, people started refusing plastic cutlery, walking driving less and do more outdoor activities. Home industries, furniture, building materials companies will incorporate low-carbon green green business management, decoration companies pushing the concept of home low-carbon environment. In 2011, people will focus more on low-carbon and environmentally friendly philosophy. 2011 low-carbon will still be the development trend of the furniture industry, whether it is furniture, building materials enterprises, or home improvement company, the concept of low-carbon must penetrate to the production, marketing, sale of every link, or even in every detail to the get home field in 2011 chance of survival.
Conjecture 2: The fierce competition led to the industry reshuffle
Chinese furniture industry is facing the dual pressures inside and outside. Including, home building materials prices of raw materials, stores frequently rent prices, and labor costs, so that the furniture enterprise could not stand; out, Europe and America, led by exports to China's anti-dumping and other factors, many of the furniture industry will be sights on the domestic market, net purchases of furniture is this piece of meat and potatoes make them salivate.
It is understood that, in C2C, the current home alone Taobao store has 140,000; in the B2C context, the brand opened a lot of furniture, furniture store, such as the Hi Po dreams, music United States, recently announced its dynasty furniture, In addition, many small and medium sized furniture companies are competing to access the Internet in an attempt to share online shopping market share. China's online shopping market is the furniture out of the state's crowded, a brutal war games about to start, the industry reshuffle is inevitable.
competition is a good thing, the problem is that, due to market are not standardized, online shopping market in the market, there were many rules of the game against the Number of backward production facilities, lack of funds business, in order to reduce costs, a large number of irresponsible use of poor quality or does not meet the standards of raw materials, the material most of the furniture formaldehyde seriously overweight, and then the picture appearance of the furniture, on the site, deliberately cheat consumers fooled. Over time, will reduce the public sector net purchases of furniture credibility, healthy and rapid development of the whole market.
furniture online shopping industry is to get healthy and steady development, one must quickly develop industry standards, and strict implementation of furniture online shopping market access system for consumers interests to protect; second is to improve the market for furniture products and supervision of serious damage to the furniture market competition, enterprises disrupted and severely punished severely to give the maximum protection of the furniture market competition is healthy and orderly development.
Conjecture 3: The simple style of home and growing 80
in 2011, the simple style Modern furniture will still be sought after. Modern furniture has many advantages, avant-garde sophistication in shape, clean, neat lines, bright colors and generous, the most affordable price is important, for those who like online shopping, 80 later said that modern minimalist style of the furniture is more attractive.
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